GUESS has launched a significant brand repositioning strategy for MARCIANO GUESS with the aim of leveraging new opportunities, developing the brand’s potential and taking it to the highest echelons of the global fashion industry.
This repositioning targets sophisticated, fashion conscious consumers across a growing number of regions. Celebrating the brand’s roots, the strategy involves the introduction of the new brand name, Marciano Los Angeles, as a tribute to the brand’s native city. Los Angeles is currently enjoying a renaissance as a capital of fashion, art and culture, and is a constant source of inspiration thanks to its large community of international artists, designers and innovators.
The entire collection will be enriched by a luxuriously contemporary look and feel, with scrupulous attention paid to details and finishes. The offering will be expanded with a full range of updated proposals, from daywear to outerwear, endowing any outfit with a strong personality and completing them with bags and shoes, for smart total looks.
Enjoy our musthaves for this AW17-18!